There’s a common myth that Chinese customers expect lower service standards or that providing quality support in China is complicated. The reality? Chinese consumers are incredibly savvy and demand excellent service just like anywhere else. What sets China apart is how they communicate and interact, and that’s where WeChat comes in. WeChat isn’t just a…
Brands successful in China all have one thing in common—a strong WeChat presence. Among several other aspects, this also requires compliance with WeChat’s strict advertising regulations, data privacy rules, and content censorship. In this article, our experts, with almost 20 years of marketing experience in China and extensive knowledge of WeChat (we’ve run thousands of…
Chinese super-app WeChat is an indispensable part of daily life in China with more than 1.3 billion monthly active users. As such, it holds ample opportunities for brands worldwide to engage with Chinese consumers in one of the largest consumer markets in the world. In this article by the China experts at WeChat Advertising, read…
With China being the largest e-commerce market worldwide and second-largest economy in the world, it is no wonder that domestic and international brands want a piece of this cake. One way to generate leads in the Chinese market is through WeChat – the app that basically every Chinese citizen uses on a daily basis. But…
When it comes to China marketing, WeChat is without question the go-to app for foreign and domestic businesses. The platform’s omnipresence among Chinese consumers (1.3 billion users) paired with its rich environment makes WeChat the digital place to be in China for brands. This is where WeChat Official Accounts come in. This article by the…
With more than 1.3 billion monthly active users, WeChat is synonymous with living in China. The app is used for socializing, shopping, events, payment, and much more. This makes WeChat marketing indispensable for brands looking to enter or expand in the Chinese market. In this WeChat marketing guide, our China experts with 15 years of…
All companies that have successfully established a presence in China, know that providing excellent customer service is one important factor to succeed in this relationship-focused market. And with more than 1.3 billion monthly active users, WeChat is the most popular app in China. Consequently, using WeChat for customer support makes perfect sense. In this article,…
