Think building a loyal customer base in China is all about ads and posts? Not quite. In China, real engagement happens within the WeChat group. They are private, invite-only spaces where users connect, ask questions, share feedback, and yes, buy. For brands, creating a WeChat group isn’t just a marketing tactic, it’s a direct line…
Are you missing out on reaching potential students in China? With over 1.2 billion active users, WeChat is the most powerful platform for connecting with parents and students in China. It’s not just an app for messaging, it’s a one-stop hub for everything, from shopping to researching schools. If your private school isn’t on WeChat,…
If you’ve marketed successfully in the West, it’s easy to assume those same tactics will work in China. But here’s the reality: Chinese buyers don’t think, decide, or trust the same way. What drives a purchase in the U.S., such as a detailed blog post, a high-converting landing page, or a well-timed email sequence, often…
Let’s be real, marketing in China isn’t just a copy-paste of what works in the West. If your current strategy runs on Google, email, or LinkedIn, it simply won’t land the same way in China. Each platform operates differently. The expectations are higher. And the way people interact with brands? Completely unique. If there’s one…
Most marketers assume they fully understand their WeChat audience but the reality is often quite different. Most brands focus only on surface-level metrics such as tracking follower numbers, simple view counts, or occasional shares. But hidden inside the WeChat Official Account backend is a goldmine of analytics that most people overlook. WeChat Official Account admins…
Advertising in China is unlike anywhere else in the world. You can’t simply copy what works in Western markets and expect the same results. The Chinese digital landscape is huge, fast-changing, and unique — and if you want to win here, you need a smart, local approach. At the heart of China’s digital world is…
Advertising in China isn’t as simple as running the same campaign you used elsewhere. The rules are different and a lot stricter. From how you describe your product to the platforms you use, everything needs to follow China’s specific advertising laws. What might be acceptable in the U.S. or Europe could easily get your ad…
