WeChat compliance

WeChat Compliance: 2025 Guide for Global Brands

Brands successful in China all have one thing in common—a strong WeChat presence. Among several other aspects, this also requires compliance with WeChat’s strict advertising regulations, data privacy rules, and content censorship. In this article, our experts, with almost 20 years of marketing experience in China and extensive knowledge of WeChat (we’ve run thousands of…

WeChat geo-targeting

WeChat Location Targeting in Ads: Maximize Reach of Chinese Audiences in China and Abroad

Chinese super-app WeChat is an indispensable part of daily life in China with more than 1.3 billion monthly active users. As such, it holds ample opportunities for brands worldwide to engage with Chinese consumers in one of the largest consumer markets in the world. In this article by the China experts at WeChat Advertising, read…

WeChat marketing guide
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WeChat Marketing Guide 2025 With Examples (Written by a Human)

With more than 1.3 billion monthly active users, WeChat is synonymous with living in China. The app is used for socializing, shopping, events, payment, and much more. This makes WeChat marketing indispensable for brands looking to enter or expand in the Chinese market.  In this WeChat marketing guide, our China experts with 15 years of…

Outdoor advertising in China - Drive traffic to WeChat
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Outdoor Advertising in China: Drive Traffic to WeChat

Outdoor advertising in China is a powerful tool for brands to drive traffic to physical locations as well as online platforms. In the digital landscape, WeChat is particularly efficient because it is an integral part of the daily life of more than 1 billion users. This serves to make monetizable conversions, such as sales, app…

How to reach Chinese students with WeChat
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How to Reach Chinese Students With WeChat

Reach Chinese students with WeChat! Do you represent an international university that would like to gain more Chinese students? Then this article by the experts of WeChat Advertising is for you!  And good news: If you are a higher education institution in the “Middle Kingdom” you can also benefit from our insights (even if you…

WeChat for Business
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WeChat for Business: 7 Essential Strategies for Foreign Companies

WeChat is a powerful tool for business. Chinese brands typically set up an Official WeChat Account before they create a website or any other publicly facing profile. This is because WeChat helps companies with marketing, sales, customer support, community management, and even accepting payments. Therefore, using WeChat for Business is one of the most effective…