Chinese super-app WeChat is an indispensable part of daily life in China with more than 1.3 billion monthly active users. As such, it holds ample opportunities for brands worldwide to engage with Chinese consumers in one of the largest consumer markets in the world. In this article by the China experts at WeChat Advertising, read…
With China being the largest e-commerce market worldwide and second-largest economy in the world, it is no wonder that domestic and international brands want a piece of this cake. One way to generate leads in the Chinese market is through WeChat – the app that basically every Chinese citizen uses on a daily basis. But…
When it comes to China marketing, WeChat is without question the go-to app for foreign and domestic businesses. The platform’s omnipresence among Chinese consumers (1.3 billion users) paired with its rich environment makes WeChat the digital place to be in China for brands. This is where WeChat Official Accounts come in. This article by the…
With more than 1.3 billion monthly active users, WeChat is synonymous with living in China. The app is used for socializing, shopping, events, payment, and much more. This makes WeChat marketing indispensable for brands looking to enter or expand in the Chinese market. In this WeChat marketing guide, our China experts with 15 years of…
All companies that have successfully established a presence in China, know that providing excellent customer service is one important factor to succeed in this relationship-focused market. And with more than 1.3 billion monthly active users, WeChat is the most popular app in China. Consequently, using WeChat for customer support makes perfect sense. In this article,…
First released in 2020, WeChat Channels is the platform’s TikTok-style area where content creators can post short-form (less than fifteen seconds) or long-form (up to two hours) videos. Fast forward to December 2023, WeChat Channels has approximately 490 million daily active users watching at least one fifteen-second video posted by one of the millions of…
CRMs are a great way to connect with clients efficiently, streamline marketing efforts, track and grow sales, as well as analyze your brand’s overall performance. So, if you are looking for the best CRMs that integrate with China’s super app, you have come to the right place. Discover Zendesk, Charket, Tencent Qidian, and Weimob to…
