Most marketers assume they fully understand their WeChat audience but the reality is often quite different. Most brands focus only on surface-level metrics such as tracking follower numbers, simple view counts, or occasional shares. But hidden inside the WeChat Official Account backend is a goldmine of analytics that most people overlook. WeChat Official Account admins…
There’s a common myth that Chinese customers expect lower service standards or that providing quality support in China is complicated. The reality? Chinese consumers are incredibly savvy and demand excellent service just like anywhere else. What sets China apart is how they communicate and interact, and that’s where WeChat comes in. WeChat isn’t just a…
First released in 2020, WeChat Channels is the platform’s TikTok-style area where content creators can post short-form (less than fifteen seconds) or long-form (up to two hours) videos. Fast forward to December 2023, WeChat Channels has approximately 490 million daily active users watching at least one fifteen-second video posted by one of the millions of…
WeChat Channels is an ideal place for brands to engage with their audience via short videos. In fact, short videos are trending and more than 50% of social media marketers use short-form videos to reach their target group. That’s why today, the China specialists at WeChat Advertising with more than 15 years of experience in…
Reach Chinese students with WeChat! Do you represent an international university that would like to gain more Chinese students? Then this article by the experts of WeChat Advertising is for you! And good news: If you are a higher education institution in the “Middle Kingdom” you can also benefit from our insights (even if you…
WeChat is a powerful tool for business. Chinese brands typically set up an Official WeChat Account before they create a website or any other publicly facing profile. This is because WeChat helps companies with marketing, sales, customer support, community management, and even accepting payments. Therefore, using WeChat for Business is one of the most effective…
