When it comes to China marketing, WeChat is without question the go-to app for foreign and domestic businesses. The platform’s omnipresence among Chinese consumers (1.3 billion users) paired with its rich environment makes WeChat the digital place to be in China for brands. This is where WeChat Official Accounts come in. This article by the…
WeCom is a useful corporate communication tool for both international and local brands in China. Think of it as the Slack communication app for the Chinese market with deep compatibility with WeChat, making it easier to connect with other WeChat contacts inside AND outside your organization. In this article, the China marketing experts of WeChat…
WeChat Channels is an ideal place for brands to engage with their audience via short videos. In fact, short videos are trending and more than 50% of social media marketers use short-form videos to reach their target group. That’s why today, the China specialists at WeChat Advertising with more than 15 years of experience in…
Reach Chinese students with WeChat! Do you represent an international university that would like to gain more Chinese students? Then this article by the experts of WeChat Advertising is for you! And good news: If you are a higher education institution in the “Middle Kingdom” you can also benefit from our insights (even if you…
WeChat B2B Marketing holds immense potential for global brands wishing to collaborate with Chinese partners. In fact, WeChat is one of the most important channels for B2B marketing in China. As the world’s largest online shopping nation and second-largest advertising market, the sky’s the limit for doing business in China. In this article, the specialists…
Should we use WeChat Ads or Baidu Ads? This is a typical question for companies that want to advertise in China. The truth is that both are excellent methods to boost businesses in expanding their audience and increasing sales. Together with the China experts at WeChat Advertising, let’s take a deep dive into the potential…
Facebook vs. WeChat is a great central question and starting point for successful social media marketing in China and Western countries. In comparison, we will answer questions about who to reach, how much it costs, and how effective it is. Some may argue that Facebook has been around for almost a decade longer than WeChat,…
