Outdoor Advertising in China: Drive Traffic to WeChat
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Outdoor Advertising in China: Drive Traffic to WeChat

Outdoor advertising in China is a powerful tool for brands to drive traffic to physical locations as well as online platforms. In the digital landscape, WeChat is particularly efficient because it is an integral part of the daily life of more than 1 billion users. This serves to make monetizable conversions, such as sales, app…

WeCom – 10 Benefits in 2024 (WeChat for Business)

WeCom – 10 Benefits in 2024 (WeChat for Business)

WeCom is a useful corporate communication tool for both international and local brands in China. Think of it as the Slack communication app for the Chinese market with deep compatibility with WeChat, making it easier to connect with other WeChat contacts inside AND outside your organization. In this article, the China marketing experts of WeChat…

WeChat Channels Features: Most Comprehensive Guide in 2024
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WeChat Channels Features: Most Comprehensive Guide in 2024

WeChat Channels is an ideal place for brands to engage with their audience via short videos. In fact, short videos are trending and more than 50% of social media marketers use short-form videos to reach their target group. That’s why today, the China specialists at WeChat Advertising with more than 15 years of experience in…

How to Reach Chinese Students With WeChat
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How to Reach Chinese Students With WeChat

Reach Chinese students with WeChat! Do you represent an international university that would like to gain more Chinese students? Then this article by the experts of WeChat Advertising is for you!  And good news: If you are a higher education institution in the “Middle Kingdom” you can also benefit from our insights (even if you…

WeChat for Business: 7 Essential Strategies for Foreign Companies
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WeChat for Business: 7 Essential Strategies for Foreign Companies

WeChat is a powerful tool for business. Chinese brands typically set up an Official WeChat Account before they create a website or any other publicly facing profile. This is because WeChat helps companies with marketing, sales, customer support, community management, and even accepting payments. Therefore, using WeChat for Business is one of the most effective…

How To Use WeChat B2B Marketing in 2024: Most Effective Guide
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How To Use WeChat B2B Marketing in 2024: Most Effective Guide

WeChat B2B Marketing holds immense potential for global brands wishing to collaborate with Chinese partners. In fact, WeChat is one of the most important channels for B2B marketing in China. As the world’s largest online shopping nation and second-largest advertising market, the sky’s the limit for doing business in China. In this article, the specialists…

WeChat Ads vs Baidu Ads: Best Strategies in 2024
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WeChat Ads vs Baidu Ads: Best Strategies in 2024

Should we use WeChat Ads or Baidu Ads? This is a typical question for companies that want to advertise in China. The truth is that both are excellent methods to boost businesses in expanding their audience and increasing sales. Together with the China experts at WeChat Advertising, let’s take a deep dive into the potential…