WeChat is a powerful tool for business. Chinese brands typically set up an Official WeChat Account before they create a website or any other publicly facing profile. This is because WeChat helps companies with marketing, sales, customer support, community management, and even accepting payments. Therefore, using WeChat for Business is one of the most effective…
WeChat B2B Marketing holds immense potential for global brands wishing to collaborate with Chinese partners. In fact, WeChat is one of the most important channels for B2B marketing in China. As the world’s largest online shopping nation and second-largest advertising market, the sky’s the limit for doing business in China. In this article, the specialists…
Should we use WeChat Ads or Baidu Ads? This is a typical question for companies that want to advertise in China. The truth is that both are excellent methods to boost businesses in expanding their audience and increasing sales. Together with the China experts at WeChat Advertising, let’s take a deep dive into the potential…
Any company wishing to do business in China should understand WeChat’s demographics. As a foreigner with a Masters degree on China from the London School of Economics who lived in the country for 4 years myself and continues to work with Chinese companies, I can personally attest to the app’s power. Today, I wish to…
Are you considering promoting a tourist attraction to an audience based in China? If yes, you’ve come to the right place! We know that dipping one’s toes into a new market can be perplexing, especially if it’s a country as large and unique as China. Don’t worry! That is precisely why we decided to write…
Facebook vs. WeChat is a great central question and starting point for successful social media marketing in China and Western countries. In comparison, we will answer questions about who to reach, how much it costs, and how effective it is. Some may argue that Facebook has been around for almost a decade longer than WeChat,…
Set up WeChat ads and reach millions of Chinese consumers during their everyday activities related to your brand, products, and services. Following our in-depth article on WeChat advertising formats (Moments, Official Account, Video, Mini-Program, Search), we are now showing you how to set up these ads in the WeChat backoffice. This guide lays out how…
