All companies that have successfully established a presence in China, know that providing excellent customer service is one important factor to succeed in this relationship-focused market. And with more than 1.3 billion monthly active users, WeChat is the most popular app in China. Consequently, using WeChat for customer support makes perfect sense. In this article,…
First released in 2020, WeChat Channels is the platform’s TikTok-style area where content creators can post short-form (less than fifteen seconds) or long-form (up to two hours) videos. Fast forward to December 2023, WeChat Channels has approximately 490 million daily active users watching at least one fifteen-second video posted by one of the millions of…
CRMs are a great way to connect with clients efficiently, streamline marketing efforts, track and grow sales, as well as analyze your brand’s overall performance. So, if you are looking for the best CRMs that integrate with China’s super app, you have come to the right place. Discover Zendesk, Charket, Tencent Qidian, and Weimob to…
Outdoor advertising in China is a powerful tool for brands to drive traffic to physical locations as well as online platforms. In the digital landscape, WeChat is particularly efficient because it is an integral part of the daily life of more than 1 billion users. This serves to make monetizable conversions, such as sales, app…
WeCom is a useful corporate communication tool for both international and local brands in China. Think of it as the Slack communication app for the Chinese market with deep compatibility with WeChat, making it easier to connect with other WeChat contacts inside AND outside your organization. In this article, the China marketing experts of WeChat…
WeChat Channels is an ideal place for brands to engage with their audience via short videos. In fact, short videos are trending and more than 50% of social media marketers use short-form videos to reach their target group. That’s why today, the China specialists at WeChat Advertising with more than 15 years of experience in…
Reach Chinese students with WeChat! Do you represent an international university that would like to gain more Chinese students? Then this article by the experts of WeChat Advertising is for you! And good news: If you are a higher education institution in the “Middle Kingdom” you can also benefit from our insights (even if you…
